Awfully Chocolate
 | |
| Type | Private limited company |
|---|---|
| Industry | Cafe |
| Founded | 16Â November 1998 in Katong, Singapore |
| Founders |
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| Headquarters | 190A Pandan Loop, |
Areas served | |
| Key people |
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| Products | |
| Website | www |
Awfully Chocolate is a bakery chain in Asia. It is known for its all-chocolate cake and other desserts.[1] It has 17 locations including shops, cafes and restaurants.
History
[edit]Awfully Chocolate was founded by Lyn Lee and John Yap.[2][3] Lee left her job as an attorney to start the business in 1998. Its first store was in Katong in Singapore. Only one type of cake was sold: a round six-inch chocolate fudge cake called the "all-chocolate cake". The store had an unusual minimalist design in dark brown and white, with the cakes not on display.[4] It received early attention for not looking like a typical cake store and for its similarly minimalist-looking single product.[5]
Its second store, at Cluny Court, was opened in 2004.[4][6]
By 2007 there were 17 franchise locations in China, Taiwan and Hong Kong.[4][7]
It later opened a cafe called Ninethirty.[8]
Products
[edit]Cakes
[edit]The all-chocolate cake was Awfully Chocolate's first product. It was sold in whole 6-inch cakes.[9] Half a year later, the chocolate banana cake was introduced, followed by the chocolate, rum and cherry cake for Christmas in December 1999.[10]
Ice Cream
[edit]In 2005, Hei Ice Cream was released, the company's signature dark chocolate ice cream.[11] They were served in containers that resemble American Chinese take-out food boxes, with the Chinese character "hei" that means "dark".
Seasonal products
[edit]Every Christmas, Awfully Chocolate sells log cakes based on its original all-chocolate cake.[12]
References
[edit]- â Mahtani, Shibani. "A guide to local favorites in Joo Chiat Singapore". Washington Post.
- â "Awfully Chocolate's Recipe for Success". CNBC. 10 September 2015. Archived from the original on 9 July 2021. Retrieved 30 June 2021.
- â "Awfully Chocolate ? IPOS International". iposinternational.com. Retrieved 22 June 2026.
- 1 2 3 "How Awfully Chocolate's founder went from connoisseur to entrepreneur". BBC News. 8 November 2010. Archived from the original on 30 June 2021. Retrieved 30 June 2021.
- â "How Awfully Chocolate went from shop to successful regional franchise". myBusiness. Archived from the original on 15 July 2021. Retrieved 14 July 2021.
- â "The Obligatory Office Get-Together". I-S Magazine. 15 November â 5 December 2002.
- â Malcolm Surridge; Andrew Gillespie (2021). Cambridge International AS & A Level Business (Second ed.). Hodder Education. p. 40. ISBN 9781398308190 â via Google Books.
- â "Ninethirty by Awfully Chocolate". Time Out. 24 January 2014. Archived from the original on 9 July 2021. Retrieved 30 June 2021.
- â Tan, Angelica (27 August 1999). "Get a shot of chocolate at this 'clinic'". City Weekly. Archived from the original on 13 June 2021.
- â Kapoor, Anita (December 1999). "Awfully Chocolate Cake Shop". Female Magazine.
- â Sim, Ashleigh (20 January 2005). "Dark Victory". Urban.
- â "Our Favourite, A Christmas Log". The Straits Times. 17 December 2004.
External links
[edit]
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