Performance Marketing
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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Entries Open for ADWEEK Tech Challengers to Watch 2027
Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world. This […]
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How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]
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A More Intelligent Advertising Ecosystem Is on the Horizon
This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]
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When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]
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ADWEEK Innovator 50 Entries Now Open for 2026
Honoring outstanding leaders pushing the boundaries of what’s possible in marketing.
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Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
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How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
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NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics’ measurement tool, looking at cross-device experiences in real time.
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Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
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Submissions Open for ADWEEK Tech Stack Awards 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]
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